When we signed CGSpectrum as a client, CGspectrum was not delivering Facebook Ads, One of the reasons was because of the lack of results and low ROI.
One of our jobs here at The Black Bird is to help clients get the best of their Money, so Fixing the High CPA was our main priority.
Quickly we realized that one of the problems of the ads not performing as expected was the targeting.
Marketing, Facebook Ads
Fixing the Ads
Identify the Audience
The number one mistake we see in ads, is the fact of not targeting the right persona, knowing who your client is, is always the first step
High Relevant Ads
Showing ads that are relevant to the audience.
Relevant ads allow to bring down the CPV and makes easier for the client to click therefore lowering the CPA
An Offer They Cannot Refuse
We launched the campaign with a Free Trial Offer, allowing potential students to test before buying
Sending potential students to an Easy to apply page, allowing them to quickly learn more about the company, generating awareness and at the same time apply for their desired classes.
Before The Black Bird
High CPA Cost, High Ad Spend
After The Black Bird
Lower CPA Cost, Lower Ad Spend, High Relevancy
– Link clicks are “cheaper to advertise” than Landing Page Views but because we had the persona and the targeting right, we managed to have a cheaper Landing Page view than Link Clicks
Let us know how can we help you 🙂